Are you feeling a little lost when it comes to the look of your business banding? Unsure where to start? Well an experienced Graphic Designer is your GO TO person, but before they can begin you need to have a good idea of what you actually want to achieve. What message do your want to tell the world about your product or services?
I've created this useful little workbook to help give you some clarity!
...or as I like to affectionately call it, my client homework book. Why? Because it's GREAT homework for anyone looking to brand or rebrand their business. (I recommend this to all of my branding clients before they fill out their briefing form)
AND IT'S COMPLETELY FREE!
You see, a briefing form is how your designer will draw out the information from you. It's how they get to know your business and it asks all the important questions about;
Your Target Audience and Ideal Client
Who You Are
You Mission and Vision
Your Brand Visuals
This gives them a good understanding of your brand personality. They then use colour, fonts and imagery to create a brand that aligns with this. Bringing your brand to life!
Occasionally I have clients who aren’t quite sure how to answer the briefing questions. Or their answers are a little vague and as a designer, I don’t get enough information to work from.
…and this is TOTALLY ok!
I get it, branding a business is NOT something people do very often (or at all for that matter). So in a bid to help out my fellow business owners, I’ve created a free workbook to help break it all down. It's full of useful information and questions that will get you thinking and hopefully put you on the path to branding success!
I hope you find the workbook helpful. If you're ready to take the next step with your business and bring your brand to life, just pop me an email and we can get the ball rolling!