Jpeg? Png? Eps? What does it all mean and what file should I be using?
When I talk in “design lingo” to printers, graphic designers and web gurus, it comes easy. In fact, it probably sounds like we're talking a different language! I guess it's no surprise that to someone who doesn’t work in the industry, it makes their eyes glaze over the same way mine did back in grade nine French class.
Last week I wrote an email to a client explaining that the .png logo they had supplied for their brochure was, well, terrible. It might look "okay" on their phone or computer monitor, but when it comes to adding logo's and graphics to a document that's going to be printed, it needs to be certain quality. I then went on to clarify the differences between an .eps file and .png, explaining what each are used for.
...and of course it got me thinking. I need to make a FREE downloadable Cheat Sheet that explains this stuff to people!
So I did.
This little cheat sheet will show you the main file formats you’ll come across when designing or dealing with a graphic designer. It explains what each acronym means and what each file kind is used for.
P.S. File names are just the tip of the iceburg when it comes to "design lingo". If there's something you'd like explained further, just let me know and I'll be happy to rustle up some info for you!